In a transformative step for the music industry, Avalanche has partnered with Record Financial to bring real-time, transparent royalty payments on-chain, addressing longstanding issues of delays, opacity, and fragmentation that have frustrated artists for decades. The collaboration, announced in late 2025, leverages Avalanche’s high-performance blockchain to aggregate royalty data from thousands of sources and distribute payments instantly via stablecoins like USDC — turning royalties from a slow, manual process into a seamless, verifiable digital flow.

The music royalties market, valued at over $40 billion annually, remains plagued by inefficiencies. Traditional systems rely on multiple intermediaries, outdated accounting, and fragmented data from over 100,000 pay sources (including streaming platforms, radio, live performances, sync deals, and more), often resulting in payments delayed by months — or even missing entirely. This creates a lack of a single, reliable “source of truth” for earnings, leading to disputes, mistrust, and lost revenue for creators.

Travis Garrett, CEO of Record Financial, emphasized the core problem: “Blockchain offers the music industry an opportunity to rebuild its financial foundation on transparency. By combining our data infrastructure with Avalanche’s speed and scalability, we are solving issues that have constrained the industry for generations — like delayed payments, missing checks, and the lack of ownership clarity.”

Record Financial’s platform aggregates and normalizes royalty data as it’s generated across diverse channels, then uses Avalanche’s robust infrastructure for immediate settlements. Artists and rights holders receive payments directly to their digital wallets in stablecoins, providing real-time visibility and eliminating volatility risks. Early adopter 11am Management — representing high-profile artists including Armani White, RealestK, Lil Tjay, A$AP Ferg, Alex Warren, and Maddox Batson — is already implementing the system, giving its roster instant access to earnings data.

Morgan Krupetsky, VP of Onchain Finance at Ava Labs (the team behind Avalanche), highlighted the broader impact: “Real-world builders are choosing Avalanche to deliver real-world solutions. Record is a powerful example of how blockchain can modernize legacy industries. Music royalties represent a market of more than forty billion dollars annually, and bringing that infrastructure onchain creates fairness, efficiency, and new economic possibilities for artists and creators worldwide.”

Avalanche’s architecture — known for its speed, low costs, and scalability — is particularly suited for high-volume microtransactions like streaming royalties, which generate billions of events daily. The partnership also balances privacy and public verifiability: while transactions remain transparent on the ledger for auditing, sensitive details can be managed through Avalanche’s flexible design, ensuring compliance and trust without full exposure.

This initiative reduces disputes by providing an immutable, auditable record that all stakeholders — from artists and managers to labels and platforms — can reference in real time. It empowers creators with greater control over their earnings and aligns incentives across the creative economy. Looking ahead, Record Financial plans to expand the model beyond music into film, TV, gaming, and other digital media sectors facing similar payment bottlenecks.

As blockchain continues to infiltrate legacy industries, this Avalanche-Record Financial collaboration sets a new standard for efficiency and fairness in the creative sector — proving that on-chain infrastructure can deliver tangible benefits to artists in a historically opaque industry.

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