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Bitcoin

Barunson Unveils nPLUG: Revolutionizing IP Remixing on Story Blockchain

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In a landmark move blending Hollywood-caliber storytelling with cutting-edge blockchain innovation, Barunson Entertainment—the powerhouse studio behind the Oscar-winning Parasite—has announced the launch of nPLUG, a groundbreaking IP remixing platform built on the Story Protocol. Partnering with the Story Foundation and its Web3 arm Nproject, Barunson is set to transform cultural intellectual property (IP) from static assets into dynamic, fan-driven ecosystems. Slated for a Q4 2025 debut, nPLUG empowers creators and fans to legally remix, recreate, and revenue-share iconic content, heralding a new era for K-content on the global stage.

This unveiling arrives at a pivotal moment during Korea Blockchain Week (KBW2025), where discussions on tokenized assets and decentralized creativity are dominating agendas. With K-content exports surpassing $12 billion annually and fueling some of the world’s most passionate fan communities, nPLUG positions Korea as a trailblazer in programmable IP, bridging traditional entertainment with Web3’s promise of ownership and collaboration.

Barunson’s Legacy: From Parasite to Programmable Futures

Founded in 1998, Barunson has long been a cornerstone of South Korea’s cultural renaissance. The studio’s portfolio boasts international sensations like Parasite (2019), which clinched four Academy Awards including Best Picture—the first non-English-language film to do so—as well as critically acclaimed works such as Mother (2009), Inside Men (2015), The Age of Shadows (2016), and Cobweb (2023). Beyond film, Barunson spearheads Asia’s only 340 billion KRW ($250 million) K-content investment fund, fueling dramas, gaming, live performances, and metaverse experiences.

Now, Barunson is extending its visionary ethos into blockchain. “We’ve always believed in stories that resonate globally and evolve with their audiences,” said a Barunson spokesperson. “nPLUG isn’t just a platform—it’s a framework for collaborative creation, where IP becomes a living, breathing asset shared equitably among creators, fans, and distributors.” By porting flagship IPs onto the Nproject platform via Story’s Layer-1 blockchain, Barunson is enabling seamless tokenization, ensuring original rights holders retain control while unlocking new revenue streams through fan participation.

Story Protocol: The Backbone of Remixable IP

At the heart of nPLUG is Story Protocol, a Layer-1 blockchain launched in early 2025 and backed by $136 million from heavyweights like a16z crypto, Polychain Capital, Hashed, and Samsung Ventures. Designed specifically for IP management, Story transforms content into “internet-native” assets by embedding licensing terms, royalties, and provenance directly on-chain. Its programmable infrastructure handles complex IP relationships—think multi-party collaborations or AI-generated derivatives—with legal enforceability, making it ideal for the remix economy.

Recent milestones underscore Story’s momentum: Aria, a K-pop innovator, just tokenized $100 million in Korean music IP on the network, allowing fan-owned assets and legal remixing. Meanwhile, the Seoul Exchange inked a three-year exclusive deal to settle all tokenized cultural IP on Story, driving gas fee demand for the $IP token, which surged over 10% to $13.81 following the Barunson news, with trading volume up 70% in 24 hours. Security enhancements, including a completed FuzzingLabs audit fixing critical vulnerabilities, further solidify its enterprise readiness.

“nPLUG leverages Story’s strengths to make remixing not just possible, but profitable and protected,” the spokesperson added. This synergy addresses a core pain point: traditional IP models lock out fans and emerging creators, stifling innovation while concentrating value in gatekeepers.

nPLUG in Action: Key Features and Innovations

Set to redefine short-form content creation, nPLUG will be the world’s first platform to integrate programmable licensing directly into digital media. Users—fans, artists, and studios alike—can access licensed IP from Barunson’s catalog and beyond, remixing it into videos, memes, music derivatives, or AR experiences. All on-chain, all compliant.

Core features include:

FeatureDescriptionImpact
On-Chain LicensingPermissions embedded as smart contracts in digital assets, enabling instant, granular access (e.g., remix rights for specific regions or uses).Democratizes IP, reducing legal barriers from months to minutes.
Automated RoyaltiesBlockchain-enforced splits ensure fair payouts to original owners, remixers, and collaborators from ads, in-app purchases, or NFT sales.Creators retain ownership while earning from derivatives—up to 80% more equitable than Web2 models.
Smart AttributionTransparent tracking of provenance via NFTs and DIDs, preventing plagiarism and verifying authenticity.Builds trust in fan economies, with immutable records for disputes or audits.
Tokenized Incentives$IP token integration for staking, governance, and rewards, plus an upcoming IP investment fund to bootstrap projects.Fuels adoption, with Barunson committing flagship assets as seed content.

Imagine a fan remixing a Parasite scene with K-pop beats: nPLUG handles licensing, distributes micro-royalties, and even lets the remix evolve into a community-owned series. “This turns passive consumption into active co-creation,” noted industry observers at KBW2025 side events.

Why This Matters: A Shift Toward Decentralized Creativity

The entertainment industry grapples with imbalance: Platforms like TikTok and YouTube capture billions in ad revenue, yet creators see pennies, and IP owners fight rampant unauthorized use. nPLUG flips this script. By tokenizing IP, it empowers direct fan funding—bypassing intermediaries—and opens doors for AI labs needing compliant data. As one X post highlighted, “Legal IP remixing for creators & fans. Game-changer.”

In Korea’s hyper-engaged fandom landscape—from BTS ARMY to Squid Game enthusiasts—nPLUG could unlock untapped value. Globally, it aligns with Web3’s ethos: IP as programmable capital, where stories aren’t owned but shared. Critics praise its potential to “lead a global shift where cultural IP evolves into dynamic ecosystems,” but challenges like regulatory harmonization and user onboarding remain. Barunson’s credibility, however, mitigates these, positioning nPLUG for rapid scaling.

The Road Ahead: From Launch to Legacy

With mainnet integration underway and an IP investment fund launching later this year, Barunson, Story, and Nproject are accelerating toward a decentralized creative economy. Early adopters can expect beta access via Story’s ecosystem apps, with Barunson’s IPs as flagship showcases.

As KBW2025 buzzes with tokenized real-world assets—from Seoul Exchange deals to Aria’s music drops—nPLUG stands out as a cultural catalyst. “We’re not just remixing content; we’re remixing the industry,” the Barunson team affirmed. In a world craving authentic connection, nPLUG invites everyone to plug in, create, and own a piece of the story.

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Bitcoin

Trump Administration Explores Allowing Crypto-Backed Mortgages

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In a bold move to fuse digital innovation with traditional housing finance, the Trump administration is advancing policies that could allow Americans to use cryptocurrency holdings as collateral for mortgages. Issued in late June 2025, a directive from the Federal Housing Finance Agency (FHFA) orders government-backed mortgage giants Fannie Mae and Freddie Mac to develop frameworks for incorporating crypto assets into single-family loan risk assessments—without requiring borrowers to liquidate their digital holdings into cash first. This initiative, championed as part of President Donald Trump’s vision to position the United States as the “crypto capital of the world,” could unlock billions in untapped wealth for homebuyers while sparking debate over financial stability.

Revolutionizing Mortgage Underwriting

The FHFA’s order, signed by Director William J. Pulte on June 25, 2025, marks a dramatic reversal from prior policies. Under the Biden administration, Fannie Mae and Freddie Mac explicitly excluded cryptocurrency from income or asset considerations due to its “high level of uncertainty.” Now, these entities—which guarantee over half of U.S. mortgages—must propose adjustments to their underwriting processes, including volatility discounts and verification protocols for crypto held on regulated U.S. exchanges.

Pulte announced the directive on X, stating: “After significant studying, and in keeping with President Trump’s vision to make the United States the crypto capital of the world, today I ordered the Great Fannie Mae and Freddie Mac to prepare their businesses to count cryptocurrency as an asset for a mortgage.” The proposals require board approval and FHFA sign-off, with an emphasis on risk mitigants like “adjustments for market volatility and ensuring sufficient risk-based adjustments to the share of reserves comprised of cryptocurrency.”

This shift means crypto-rich individuals—estimated at over 50 million Americans holding digital assets—could leverage Bitcoin, Ethereum, or other approved tokens to boost their loan eligibility, similar to how stocks or retirement accounts are evaluated today. Private lenders like Milo Credit have already pioneered crypto-secured mortgages since 2022, but federal backing could scale this nationwide, potentially increasing buying power without triggering capital gains taxes from sales.

Economic Boost or Risky Gamble?

Advocates hail the policy as a catalyst for economic growth, arguing it taps into the $2.5 trillion U.S. crypto market to fuel housing demand amid high interest rates and a sluggish real estate sector. “This could inject fresh liquidity into the housing market, lowering barriers for tech-savvy millennials and Gen Z buyers who view crypto as a core asset,” said Sen. Cynthia Lummis (R-Wyo.), who introduced bipartisan legislation to codify the FHFA directive into law. Industry leaders echo this sentiment, with Ripple CEO Brad Garlinghouse praising the administration’s pro-innovation stance under Treasury Secretary Scott Bessent, a confirmed crypto advocate who has shaped related policies like staking guidance for exchange-traded products.

The broader context includes Trump’s January 2025 executive order establishing a Presidential Working Group on Digital Asset Markets, which has produced reports recommending crypto integration into mortgages and even 401(k)s. Bessent, in July remarks, framed these efforts as building a “Golden Age of Crypto,” rescinding prior “anti-crypto” measures and fostering a regulatory environment that aligns with Republican values of financial freedom. By November 2025, follow-up discussions suggest the policy could extend to a “strategic national digital assets stockpile,” further embedding crypto in federal finance.

Yet, critics warn of volatility’s perils. Democrats in the Senate, including those raising alarms during Lummis’s bill hearings, argue that baking crypto into the mortgage system could amplify systemic risks, reminiscent of the 2008 subprime crisis. “Lenders already struggle with crypto’s verification challenges; a market crash could leave borrowers underwater and taxpayers on the hook,” noted a Senate Banking Committee Democrat in response to the directive. Only 1% of recent homebuyers used crypto for down payments, per a National Association of Realtors survey, highlighting limited current demand but underscoring the experimental nature of the push.

Navigating Valuation, Regulation, and Inclusion

Implementation hinges on robust frameworks for crypto valuation—likely using real-time exchange data with conservative haircuts for price swings—and custody rules limiting acceptance to platform-held assets, excluding self-custodied wallets for security reasons. The FHFA’s directive mandates these details, but experts anticipate SEC oversight to ensure compliant assets like Bitcoin and Ethereum qualify first.

If enacted, the policy could enhance financial inclusion by enabling underserved crypto holders—disproportionately young and diverse demographics—to access homeownership without forced asset sales. It aligns with Trump’s privatization plans for Fannie and Freddie, potentially ending their 17-year conservatorship and injecting private capital into a crypto-friendly model. However, careful oversight is paramount: The Department of Labor’s neutral stance on crypto in 401(k)s offers a blueprint, but housing’s scale demands stress testing to avert broader contagion.

A Defining Moment for Crypto in Mainstream Finance

This FHFA directive exemplifies the Trump administration’s aggressive pivot toward crypto mainstreaming, from strategic Bitcoin reserves to ETP staking clarity. As Pulte’s order moves toward final proposals, it could redefine housing finance, stimulating economic activity while testing regulators’ mettle against innovation’s risks. For a nation grappling with affordability crises, crypto-backed mortgages promise inclusion but demand vigilance to safeguard the American Dream.

Disclaimer

The content on CoinReporter.io is for informational purposes only and is not financial or investment advice. Cryptocurrency investments are highly volatile and risky. Always conduct your own research and consult a qualified financial advisor before making investment decisions. CoinReporter.io and its authors are not liable for any losses resulting from actions based on this website’s content.

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Disclaimer

The content on CoinReporter.io is for informational purposes only and is not financial or investment advice. Cryptocurrency investments are highly volatile and risky. Always conduct your own research and consult a qualified financial advisor before making investment decisions. CoinReporter.io and its authors are not liable for any losses resulting from actions based on this website’s content.

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