Bitcoin
Trump Media’s $105M CRO Investment with Crypto.com Signals Mainstream Adoption Push
Trump Media & Technology Group has invested $105 million in Cronos (CRO), partnering with Crypto.com to hold billions in the token, blending politics and digital finance. Announced on August 27, this move highlights the growing intersection of traditional media empires and cryptocurrency ecosystems.
Trump Media, known for its Truth Social platform, aims to leverage CRO for enhanced payment solutions and user engagement. This investment could boost CRO’s visibility, especially as Trump-linked ventures explore blockchain for fundraising and operations. Analysts predict this could catalyze further institutional entries, similar to how ETF approvals spurred 2025’s market surge. However, skeptics warn of volatility tied to political cycles, with potential regulatory scrutiny from bodies like the CFTC, which is expanding oversight.
For the crypto community, this underscores the sector’s appeal to high-profile entities seeking alternative financial rails. As of August 28, CRO has seen a modest uptick, trading at levels that could benefit from increased liquidity. Investors should watch for follow-up announcements, as this partnership may pave the way for more media-crypto integrations.
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Bitcoin
Bitcoin Tops $65,000 Ahead of Key U.S. Inflation Data as Spot ETFs Post Strongest Weekly Inflows Since April
Bitcoin climbed above the psychologically important $65,000 level on Monday, extending nearly 3% gains over the prior week after a weaker-than-expected U.S. jobs report reduced near-term pressure for further Federal Reserve rate hikes.
The world’s largest cryptocurrency traded in the $65,000–$65,200 range early in the week, reclaiming ground lost during July’s volatility. Most major cryptocurrencies also finished higher on the week, with Ethereum, BNB, and Solana advancing roughly 3–5%. XRP lagged as a notable exception. Global equities hovered near records, providing a supportive risk-on backdrop for digital assets.
The catalyst for the weekend rebound was Friday’s July nonfarm payrolls report, which showed U.S. employers unexpectedly cut 23,000 jobs against forecasts for a gain of around 80,000. Downward revisions to prior months further softened the labor picture. Markets quickly dialed back the odds of a September rate hike, offering relief to risk assets including Bitcoin.
Institutional Demand Reasserts Itself
Supporting the price recovery, U.S. spot Bitcoin ETFs recorded approximately $853.5–$854 million in net inflows during the week ending around August 7—the strongest weekly haul since mid-April. BlackRock’s iShares Bitcoin Trust (IBIT) dominated the flows, accounting for roughly $693–$694 million, or more than 80% of the total. Combined Bitcoin and Ethereum ETF inflows approached $1.1 billion for the period.
The institutional demand remains one of the clearest bullish signals in an otherwise range-bound, lower-volume market. Consecutive days of inflows helped stabilize Bitcoin near the $65,000 area despite geopolitical noise and technical resistance. Market participants are monitoring whether the pace of inflows accelerates into the next U.S. trading sessions.
Focus Shifts to Wednesday’s Inflation Print
Traders are now focused on Wednesday’s July Consumer Price Index (CPI) release, scheduled for 8:30 a.m. ET on August 12. The data will shape near-term Federal Reserve expectations and could drive crypto volatility. Analysts continue to watch the $65,000–$65,800 zone as a critical resistance area; a convincing break higher could open upside targets toward the mid-$70,000s.
The combination of softer labor data, renewed ETF demand, and a constructive equity backdrop has given Bitcoin a firmer footing heading into the inflation report. Whether the $65,000 level holds—and whether institutional flows continue—will likely determine the next directional move for both Bitcoin and the broader crypto market.
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