Bitcoin
Spain’s BBVA Recommends Up to 7% Crypto Allocation for Clients
On July 7, 2025, Spain’s second-largest bank, Banco Bilbao Vizcaya Argentaria (BBVA), made headlines by advising its clients to invest up to 7% of their portfolios in Bitcoin and other cryptocurrencies, according to Reuters. Philippe Meyer, head of digital and blockchain solutions at BBVA Switzerland, shared this guidance during the DigiAssets conference in London, noting that the bank began advising on Bitcoin investments in September 2024.
The recommended allocation ranges from 3% to 7%, depending on clients’ risk tolerance, with higher-risk profiles permitted to reach the upper limit. Meyer emphasized that a 3% allocation can enhance portfolio performance without significant risk, reflecting growing confidence in digital assets. Currently, the advice covers Bitcoin and Ethereum, with plans to include additional cryptocurrencies later this year.
This move marks a notable shift for a major European bank, especially as 95% of EU banks remain cautious about crypto, per the European Securities and Markets Authority. BBVA’s decision follows its approval in March 2025 to offer Bitcoin and Ether trading in Spain, signaling a broader embrace of blockchain technology amid rising crypto adoption.
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Trump Media & Technology Group (DJT), the parent company of Truth Social, has moved to unwind key partnerships with Crypto.com, including a proposed crypto treasury strategy centered on the CRO token and related prediction-market collaboration. The companies mutually agreed to terminate plans for Trump Media Group CRO Strategy, a publicly traded vehicle intended to accumulate and stake CRO, citing prevailing market conditions and shifting business and stakeholder priorities.
The parties also stepped back from a broader services arrangement under which Crypto.com would have supported certain planned ETF offerings, as well as plans to integrate prediction markets directly into the Truth Social platform. Existing Truth Social-branded funds will continue. Interim CEO Kevin McGurn framed the decision as a strategic pivot toward the company’s media licensing initiatives and its pending merger with fusion-energy firm TAE Technologies.
Separately, recent disclosures revealed substantial crypto-related losses. Trump Media recorded approximately $360.6 million in losses on digital assets and related holdings during the first half of 2026, largely unrealized or mark-to-market impacts driven by declines in Bitcoin and CRO prices. The company’s second-quarter net loss reached about $238 million, with unrealized writedowns on crypto and equity positions accounting for the bulk of the shortfall. Bitcoin holdings stood at roughly 9,477 BTC as of June 30 (fair value around $557 million), down modestly from earlier levels in the year, while CRO holdings remained at approximately 756 million tokens (marked down in value). Some subsequent activity in July adjusted the Bitcoin position higher through sales of related securities and direct purchases.
Impact: The unwind and reported losses illustrate the challenges of corporate crypto treasury strategies during prolonged drawdowns and the rapid shift in priorities that can occur when market conditions and corporate focus evolve. Trump Media’s retreat from expansive token-accumulation plans underscores how even high-profile entrants can reassess exposure when volatility weighs on balance sheets and alternative growth paths emerge.
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