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X Marks the Spot: Elon Musk’s Rebranded Twitter Unveils Global Ads Revenue Sharing Program for Creators

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In a daring maneuver that has caused ripples in the digital sphere, the social media platform formerly known as Twitter, now rebranded as X under the stewardship of Elon Musk, has officially commenced its ad revenue sharing scheme for content creators. This long-anticipated move is a substantial stride towards empowering creators and nurturing a more inclusive digital economy.

The transformation of Twitter into X is not just a superficial alteration. Musk states that it signifies a wider vision for the platform, one that transcends the conventional confines of social media. The fresh moniker is a token of metamorphosis, an indication that X is prepared to morph and adjust to the fluctuating digital terrain.

The ad revenue sharing scheme is a crucial component of this metamorphosis. It is an unequivocal indication that X is dedicated to backing its creators and distributing the wealth produced by the platform. The scheme, initially declared in February, has now been globally implemented, paving the way for creators around the world.

To be eligible for the scheme, creators must satisfy certain criteria. They must be enrolled in X Blue, the new incarnation of Twitter Blue, or be a Verified Organization. Moreover, they must have accumulated at least 15 million impressions on their collective posts over the past three months and have a minimum of 500 followers.

The procedure to join the scheme has been made as simple as possible. All qualifying X Blue and Verified Organizations subscribers can apply for the scheme from the monetisation tab in settings. Provided they meet the prerequisites, they are entitled to a portion of the revenue.

The revenue sharing scheme is mutually beneficial for X and its creators. It offers a new revenue source for creators, rewarding them for their content and engagement. Concurrently, it encourages high-quality content, which can boost user engagement and ad revenue for X.

The payouts are processed as long as X determines that the creator has generated more than $50. However, the company has not detailed how it computes the value of its payouts, leaving some room for conjecture.

Despite the enthusiasm surrounding the scheme, it is not without its hurdles. The criteria, while ensuring that the scheme benefits active and popular creators, may exclude smaller or newer creators. Moreover, the lack of clarity around the payout computation could lead to confusion and dissatisfaction among creators.

Nonetheless, the initiation of the ad revenue sharing scheme signifies a notable landmark in X’s journey. It mirrors the platform’s dedication to its creators and its readiness to share its triumph with them. As X continues to transform under Musk’s guidance, it will be intriguing to see how this scheme shapes the platform’s future and its relationship with its creators.

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. CoinReporter.io and EUReporter.co does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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