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X Marks the Spot: Elon Musk’s Rebranded Twitter Unveils Global Ads Revenue Sharing Program for Creators

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In a daring maneuver that has caused ripples in the digital sphere, the social media platform formerly known as Twitter, now rebranded as X under the stewardship of Elon Musk, has officially commenced its ad revenue sharing scheme for content creators. This long-anticipated move is a substantial stride towards empowering creators and nurturing a more inclusive digital economy.

The transformation of Twitter into X is not just a superficial alteration. Musk states that it signifies a wider vision for the platform, one that transcends the conventional confines of social media. The fresh moniker is a token of metamorphosis, an indication that X is prepared to morph and adjust to the fluctuating digital terrain.

The ad revenue sharing scheme is a crucial component of this metamorphosis. It is an unequivocal indication that X is dedicated to backing its creators and distributing the wealth produced by the platform. The scheme, initially declared in February, has now been globally implemented, paving the way for creators around the world.

To be eligible for the scheme, creators must satisfy certain criteria. They must be enrolled in X Blue, the new incarnation of Twitter Blue, or be a Verified Organization. Moreover, they must have accumulated at least 15 million impressions on their collective posts over the past three months and have a minimum of 500 followers.

The procedure to join the scheme has been made as simple as possible. All qualifying X Blue and Verified Organizations subscribers can apply for the scheme from the monetisation tab in settings. Provided they meet the prerequisites, they are entitled to a portion of the revenue.

The revenue sharing scheme is mutually beneficial for X and its creators. It offers a new revenue source for creators, rewarding them for their content and engagement. Concurrently, it encourages high-quality content, which can boost user engagement and ad revenue for X.

The payouts are processed as long as X determines that the creator has generated more than $50. However, the company has not detailed how it computes the value of its payouts, leaving some room for conjecture.

Despite the enthusiasm surrounding the scheme, it is not without its hurdles. The criteria, while ensuring that the scheme benefits active and popular creators, may exclude smaller or newer creators. Moreover, the lack of clarity around the payout computation could lead to confusion and dissatisfaction among creators.

Nonetheless, the initiation of the ad revenue sharing scheme signifies a notable landmark in X’s journey. It mirrors the platform’s dedication to its creators and its readiness to share its triumph with them. As X continues to transform under Musk’s guidance, it will be intriguing to see how this scheme shapes the platform’s future and its relationship with its creators.

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. CoinReporter.io and EUReporter.co does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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Shifting Tides: India’s Journey Towards Universal Digital Currency Regulatory Measures

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Financial landscapes have always found digital currencies to be a topic of heated debate. Yet, the recent dialogue among G20 participants regarding the creation of a universal control structure for the rapidly growing digital finance realm has ignited a sense of positivity, notably within the Indian borders. This newfound positivity emerges following an extended phase of ambiguity faced by local digital currency platforms.

India’s proactive approach to synchronize with the global understanding of digital currency governance has received applause from its native crypto trading platforms. This positive stance has been influenced by suggestions from international bodies like the International Monetary Fund (IMF) and the Financial Stability Board (FSB). To many observers, these advisories hint at the dawn of a clarified regulatory environment in India.

In a dialogue with CryptoNews, Kiran Mysore Vivekananda from CoinDCX underscored the essence of the combined document from IMF and FSB. He articulated that this document integrates vital components which offer constructive insights for governing bodies, especially in assessing broader economic and financial safety implications. Vivekananda pointed out that this document outlines nine pivotal suggestions, covering areas such as the classification of digital currencies, measures against financial fraud, user safeguards, operational criteria for crypto entities, and consistent tax measures.

Responses from the sector indicate that these guidelines might herald a transformative phase in India’s crypto dynamics. CoinSwitch’s head, Ashish Singha, shared these sentiments with CryptoNews, highlighting the Indian government’s forward-thinking actions. In Singha’s view, acknowledging the significance of a unified global viewpoint underscores India’s modern and forward-thinking stance on digital currencies.

While a worldwide framework is crucial, CoinDCX’s Vivekananda is of the opinion that the essence lies in self-governance. Entrusting the sector with self-monitoring responsibilities, under the oversight of bodies like the Ministry of Finance, might lead to a harmonized ecosystem. This view isn’t groundbreaking; the triumph of autonomous governance can be observed in diverse sectors within India and in the global crypto environment. Japan’s movement towards autonomous oversight, clearly visible during the FTX episode, underscores the efficiency of such an approach.

Such perspectives aren’t solely limited to industry stakeholders. At the Global FinTech Fest 2023, the Reserve Bank of India’s head, Shaktikanta Das, resonated with this notion. He championed the idea of fintech entities initiating an autonomous governing body, highlighting twofold benefits: it would offer these businesses a more effective means to convey their requirements and lessen the oversight load on the RBI.

However, in the midst of these deliberations, the topic of taxation casts a shadow. India’s assertive tax approach towards crypto has sparked debates. Implementing a 1% upfront tax deduction on every crypto transaction was seen as a method to temper the fervor around digital currencies. Yet, as highlighted by Vivekananda, this tactic might not have achieved its intended result. Preliminary figures from Chainalysis, a prominent blockchain scrutiny firm, place India at the vanguard of global crypto engagement. Notably, in spite of rigorous tax regimes, Indians account for 18% of the user base in leading international exchanges.

This unforeseen development raises questions: Could India rethink its tax methodology, given its fresh inclination towards structured governance? The future will provide answers.

But one certainty remains. Change is on the horizon. With India’s dedication to synchronizing with international standards and the escalating adoption of digital currencies, India is on the brink of a novel digital fiscal chapter. The anticipation is that forthcoming rules will be evolutionary, promoting expansion while prioritizing the well-being and interests of its populace.

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