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The Metaverse: Retail’s Next Frontier or a Technological Mirage?



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In the closing months of 2021, Meta CEO Mark Zuckerberg unveiled a compelling vision of a new technological era, replacing traditional social media with a concept named the Metaverse. He foretold of a 3D internet, a realm where work, retail, and societal interaction converge in a revolutionary way. Today, two years later, the reality is somewhat less inspiring: retailers are taking cautious, measured steps into this unexplored territory, testing the waters rather than diving headfirst.

What is the Metaverse?

In essence, the Metaverse is a manifestation of the internet in three dimensions. Its advocates, a mixture of tech enthusiasts and futurists, laud the transformative potential it holds for various sectors, including work, retail, and broader societal contexts.

The challenge, however, is that the Metaverse is still nebulous. Ask ten people for a definition – whether they’re on the street or in Meta’s offices – and you’ll likely receive ten different answers. It’s at an embryonic stage in the innovation curve, and it’s clear that the realization of this concept won’t happen overnight.

The Metaverse and Retail: A Slow Dance

In the face of a challenging retail landscape in Europe and North America, retailers must stay focused on their margins, workforces, and customers. The latter, in particular, are not yet fully conversant with the Metaverse. As it currently stands, it is an interesting concept rather than a fully-fledged reality with mass consumer appeal.

Interestingly, Gen Z shoppers, despite their digital nativism, are more inclined towards physical or omnichannel retail experiences. While they might not yet envision the Metaverse as a shopping platform, they are intrigued by its potential as an experiential destination, a starting point for their purchasing journey. Retailers could capitalize on this, using the Metaverse to showcase products and create unique, immersive experiences.

Ultimately, it’s the consumers who will shape the final form of the Metaverse and dictate how retail brands interact with this new space. Even though it’s too early to predict the exact impact of the Metaverse over the next decade, it’s apparent that digital spaces are set to become more immersive, with the Metaverse playing a significant role. Innovative retailers are already investing in technologies such as augmented reality, virtual showrooms, live shopping, 3D product views, and video shopping consultations.

The Evolution of E-commerce

E-commerce has, until recently, been a largely transactional experience, focused on streamlining and reducing friction. However, the prospect of a more immersive online shopping experience, rich with discovery, curation, and interaction, is where the Metaverse could truly shine in the long term.

For the Metaverse to become a reality, it must enhance physical life, making it better, cheaper, faster, and more connected. This mirrors what the internet has done for billions of people worldwide. Today, consumers crave convenience coupled with enjoyment, a combination the Metaverse could potentially deliver in the form of “shoppertainment” built on an enhanced customer experience.

According to Manhattan’s 2022 Omnichannel research report, 82 per cent of consumers surveyed across Europe and North America said they initiated their purchasing decisions online in some capacity. This statistic suggests that the Metaverse might not immediately become the next-generation shopping platform as Zuckerberg might hope, but rather a starting point for shopping journeys.

Opportunities and Risks in the Metaverse

Just like the internet over the past three decades, the Metaverse presents both opportunities and risks for retailers and consumers alike. Regardless of whether it materializes today or a decade from now, the keys to retail success remain the same: clear communication with customers across all channels and continuous innovation.

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. and does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.


A Conversation with BRN Metaverse: An Insight into Their Ecosystem, NFTs, and AI Integration




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CoinReporter: Greetings, Seyran! It’s always a pleasure to catch up with industry leaders. Our readers at CoinReporter are eager to dive deep into BRN Metaverse, its offerings, and the innovations you’re spearheading.

Seyran Gorur: Hello! Thank you for having me. BRN Metaverse took root two years ago in Turkey. Our portfolio encompasses a game, an NFT marketplace, a SEG platform, among others. We’re leveraging technologies such as Webtree, Game NFTs, Game Finance, Meterers, and of course, AI. In fact, our game is intricately crafted using Webtree and AI, aiming to lead and democratize next-gen technologies for the masses.

CoinReporter: Your NFT marketplace has garnered significant attention. Could you elucidate on its journey?

Seyran Gorur: Absolutely! We ventured into the NFT space just two weeks ago. And to our delight, we’ve marked the sale of over 2,000 NFTs, each echoing our game characters. This momentum in such a saturated NFT market is heartening. It underscores the distinctive appeal and resonance of our game characters in the NFT universe.

CoinReporter: Intriguing! We’re also curious about your AI integrations. Can you shed light on this aspect?

Seyran Gorur: Of course. In our game, we’ve embedded NPCs and chatbots. But what truly elevates the experience is the AI-centric interface where player choices dynamically shape the game’s environment.

CoinReporter: Let’s touch upon cryptocurrencies. Does BRN Metaverse boast its proprietary token?

Seyran Gorur: Yes, we’ve introduced the PRN Metaverse token. Enthusiasts can find it on platforms like, Maxi, and PancakeSwap.

CoinReporter: ‘Metaverse’ is quite the buzzword. How would you encapsulate its essence?

Seyran Gorur: A thoughtful query! For us at BRN Metaverse, it represents a seamless amalgamation of myriad technologies into a singular, immersive domain. By fusing elements like Webtree, blockchain, and cryptocurrency, we believe we’re enhancing their collective potency.

CoinReporter: On the development front, which platforms anchor your product creations?

Seyran Gorur: We entrust Unity for game development. When it comes to contract deployments – be it for staking or our NFT marketplace – Remix is our go-to tool.

CoinReporter: Diversifying a bit, where do you visualize Bitcoin in the upcoming year?

Seyran Gorur: Bitcoin, with its foundational ethos, deeply resonates with me. It’s revolutionizing cross-border transactions. While forecasting the market’s precise trajectory is a challenge, our preparations are calibrated for a potential bull market.

CoinReporter: Any recent alliances you’d like to spotlight before we conclude?

Seyran Gorur: Indeed. We’ve recently set in motion a collaboration with BNB, envisioning a synthesis of multiple chains into our ecosystem. The intricate details are under wraps for now, but I assure you, the future holds promise.

CoinReporter: Seyran, it’s been enlightening to gain these insights into BRN Metaverse. We at CoinReporter eagerly await your next big move. We’re optimistic about reconvening at a subsequent blockchain gathering.

Seyran Gorur: I truly appreciate the opportunity. Engaging with CoinReporter is always a highlight. Here’s to many more such interactions in the future!

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